Shrimp-a-thon 2025 concluded successfully — marking a significant step in promoting
domestic shrimp consumption and highlighted shrimp’s role in nutrition and India’s
aquaculture sector. Held in the heart of India’s aquaculture belt—Bhimavaram, Andhra
Pradesh on May 4, 2025 —the event brought together a diverse group of over 500
participants, including farmers, dealers, fisheries students, health professionals, chefs,
policymakers, opinion makers and educators showcasing the importance of supporting local
shrimp consumption and embracing a healthier lifestyle through #ShrimpForHealth campaign.
The morning kicked off with energizing 3km and 5km runs, which saw strong participation
and high spirits. The run symbolized a collective stride toward nutritional awareness,
sustainable food choices, and a stronger domestic aquaculture ecosystem. Event concluded
with delicious shrimps dishes sponsored by farmers—turning the experience into a
celebration of both health and locally produced superfood.
The event highlighted a critical paradox: while India is one of the world’s leading shrimp
producers, more than 90% of its shrimp is exported, even as protein deficiency continues to
affect a large portion of the population. This became the central theme of the event—
emphasizing the urgent need to bridge the gap between production and consumption locally
Dr. Saurabh Shekhar, General Manager, Nutreco South Asia, addressed the audience and
debunked common myths surrounding shrimp consumption. He emphasized shrimp’s
nutritional profile—high-quality protein, low fat, and essential micronutrients—and
stressed its potential to become a mainstream protein source for Indian households.
Initiatives like this acts as a trigger for a sustained, concentrated effort to build long-term
awareness and boost domestic consumption. Mr. Ravi Kumar Yellanki, President of the
All India Shrimp Hatcheries Association, cited the opportunity to grow local consumption,
comparing India’s potential to China’s 25-fold growth in 15 years. Dr. Manoj Sharma of
Zhingalala emphasized shrimp’s nutritional value and supported efforts to promote locally
produced protein. Chandrasekar S of USSEC and Right To Protein aid shrimp is
important to India’s economy and protein goals.
Beyond the run, the event featured interactive stalls such as the Protein-o-Meter and Live
Shrimp Counter, enriching the experience. It not only positioned shrimp as a powerful
superfood but also showcased the strength of collaboration within the aquaculture industry.
A collective effort: Thanks to our valued co-sponsors
